Japanese cars in Europe and America Coming desire to escape from the abyss of Japan

In the global currency war, world auto market has been the emergence of new trends. Among them, the Japanese cars in particular. Continuous appreciation of the yen, vehicle exports large quantities of Japanese car manufacturers are under great pressure. Toyota, Honda, Nissan and other major vehicle manufacturers have made different responses. OEMs a range of responses, making the Japanese car appeared different from the previous performance.

November 29, 2010, the Japanese car manufacturer Organization (JAMA) comprehensive data on all vehicle manufacturers to release information, in October the total sales of Japanese cars all kinds of vehicles decreased by 8.4% year on year, to 751,600. For the reasons fell, JAMA is the last month that the Japanese government subsidies for new energy vehicles expire, causing the vehicle consumer weakness. Resulting in overall car sales for the month decreased. The overall economic situation in the environment under the influence of the Japanese car market will bear greater pressure.

Japan's Kyodo news agency vehicle manufacturers under the seven data released analysis, in October 2010 to March 2011 fiscal year end, Japan's overall vehicle sales in the home will remain at 2.057 million or so, the reduced by more than 21% year on year figures. To change this situation, unless the economic situation in Japan appears to be a good stimulus. This may be how much, in the shadow of the global currency war is the answer threw the market.

OEMs and other large compared to the situation in the present, the greater the impact on Japanese cars. Not only in Japan, the Japan Automobile planning has long been the European and North American market, the new changes also have emerged. While this change still some distance away from China's automobile, but as China has become the world's largest automobile consumer market, it is difficult to stay out.

Within Asia

November 24, 2010, Honda, Mazda and Fuji Heavy Industries news release, they will temporarily stop visits to Korea for business. In their view, the conflict between South Korea and North Korea, to bring in local business uncertainty. As Japan's second largest car manufacturer, Honda set up the agency in Korea, and hired several employees for business expansion. Shells between North and South Korea explosion, bringing in local business difficulties.

And compared to the three vehicle manufacturer, Toyota opened the Toyota brand in South Korea and the Lexus brand's sales operations, changes in the political and economic situation after the Japan's largest carmaker said that, although it does not suspend in the local business, but has its office in the land issued a warning.

Japan's seven vehicle manufacturers in Korea are not many local businesses, except for Mitsubishi Motors and Hyundai in the history of the link more closely, the other Japanese car manufacturers rarely have more business. The conflict between North and South Korea, on Japanese cars is difficult to have a fundamental impact. But this is still an increase of the overall operation of the difficulties of Japanese cars.

Accompanied with such a situation is more appreciation of the yen to bring direct pressure. As Japanese auto exports remain high, especially for the U.S. market. Recently, the appreciation of the yen against the dollar, giving them the export business trouble. Toyota, Honda, Nissan and other vehicle manufacturers have to put pressure on the Government of Japan, wants to change this situation. To what extent can the Japanese government to change a bad situation, testing the patience of these vehicle manufacturers.

Faced with this situation, Satoshi Ozawa Toyota executives said Toyota should leave Japan. Although this is not real action, but it still reflects the appreciation of the yen from a side impact to the Toyota. After that, Nissan CEO Carlos Ghosn also said Nissan's production in Japan should be transferred to other economies, these economies have pegged to the dollar in order to reduce their costs.

As a result, Thailand, India and China, as Japanese cars the best place in Asia. But, in these countries, Japan, the performance of the vehicle manufacturer's compliance is weak. In Thailand, Toyota has an absolute advantage. Because tax adjustments in Thailand, where Toyota decided to produce the Prius. In India, Honda compared to other vehicle manufacturers have an edge, but in terms of volume, is very difficult to break.

In China, individual performance of vehicle manufacturers in Japan are different. Toyota is subject to recall events, sales of a certain degree of volatility. Honda and Nissan's performance will have far stronger than Toyota, Honda's two production plants in China have maintained a high rate of growth, Nissan is also planning to enhance sales.

The performance of Japanese cars in Asia and the performance of the 1980s, U.S. auto exception similar to the one hand, vehicle manufacturers need to make adaptive adjustments to the environment, on the one hand is the political and economic changes in the situation makes the adjustment more difficult. They need strong external factors driving.